At Riddick, we're committed to action, fun, adventure and friendship.
We believe that bikes make us better people and we want to encourage everybody to get involved. Enthusiasts and casual cyclists ride together with Riddick. Stunning, capable bikes designed by pros and packaged for everyone to enjoy.Shop Riddick Bikes
At Denovo, we believe that children should form a lifelong love of bikes and the outdoors, therefore we want to encourage every child to get involved.
We aim to be the benchmark bike brand for quality, mainstream products that appeal to young cyclists of all cultures, ages, and backgrounds. Childrens’ bikes that perform like their grown-up counterparts.Shop Denovo Bikes
The bikes come in four different styles: Holly, Harper, Harriet and Harlow and a range of appealing colours, such as peppermint, blueberry, latte and candyfloss.Shop Ryedale Bikes
Today, this brand heritage and a proven track-record of reliability, are ingrained into the DNA of every Viking bike. So whether you are a committed weekend warrior eating up the miles, or a laid-back family leisure rider, Viking has the versatility and personality to match.Shop Viking Bikes
How to teach a child to ride a bike in five simple steps
Teaching a child to ride a bike is a gift that last a lifetime. The feeling of accomplishment that comes with riding independently is matched only by the freedom and opportunities that follow.
Patrick Robinson Reflects on the “Race of a Lifetime”
Insync Brand ambassador Patrick Robinson returns from the Himalayas after competing in one of the toughest races in the world, Hero MTB Himalaya.